When we wreck our natural walking and running pattern with popular, inadequate shoes, we open the door to pain, injury, and other obstacles of movement.

Social proof is a powerful influencer. We’re wired to think whatever is common is normal and, therefore, can’t be all that bad. Pop-Tarts for breakfast? Why not?


Quit being such a buzzkill, Shane.


But a quick survey of history shows just how often following herd norms can lead the masses towards insane behaviors.


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